Behind Smiles.

Nitto Denko Corporation / Nitto
Behind Smiles.

The Dentsu Y&R Tokyo creative team and the Y&R London production team joined forces to make a new TVCM presenting "Nitto" as a global brand. Staged in London, the venue of global tennis tournament "Nitto ATP Finals", the TVCM shows their various Nitto products making contributions to people's lives in many different scenes, all linked together by a single tennis ball.