Dole Japan, Inc.

Dole, a sponsor of the Tokyo Marathon, distributes approximately 96,000 bananas for free to the runners every year. In 2015, we developed the world's first edible wearable device called "WEARABLE BANANA" to cheer the runners.The banana was designed to display some useful information such as the runner's race time, heart rate, tweets from supporters and even the four designated places set in the marathon course to eat the GOKUSEN banana.