The Dentsu Y&R Tokyo creative team and the Y&R London production team joined forces to make a new TVCM presenting “Nitto” as a global brand, which went on air starting Wednesday, November 1, 2017.
Nitto Denko Corporation (Brand name: Nitto) is the main title sponsor for the global tennis tournament “Nitto ATP Finals”. Heading into its 100th anniversary year in 2018, Nitto takes London, the venue of Nitto ATP Finals, as the stage to show their various Nitto products making contributions to people’s lives in many different scenes, all linked together by a single tennis ball.
■CM slots： Monday to Friday 23:00-23:58 “World Business Satellite” (TV Tokyo network)
Naturally, the TVCM was shot in London! Buildings and sceneries symbolizing London are highlighted everywhere, while a cheerful and rhythmic tempo along with charming characters add to the atmosphere. Production staff, actors, the narrator, and even the song… are all geared to communicate the look and feel of London.