A campaign titled “adidas fitting festival with GENERATIONS” is being held at SPORTS DEPO and Alpen stores across Japan from Friday, October 20 to Sunday, November 26, 2017, aiming to offer opportunities for more people to experience the appeal of “Looks great in town – adidas sportswear”.
Dentsu Y&R was involved in the overall fully integrated-campaign development, covering campaign structure design, production of advertising and in-store promotion tools, media plan and casting.
This truly unique campaign offers limited-version gifts to everyone who tries on any adidas product sold in “SPORTS DEPO” and “Alpen” stores and shares his/her photo wearing it on social media. A popular dance & vocal group “GENERATIONS from EXILE TRIBE” is featured in the campaign communication.
Visit SPORTS DEPO/Alpen stores in your neighborhood during the campaign period!
Campaign website (Please note that this website is in-Japanese only.):