Dentsu Y&R wins a Grand Prix at Cannes Lions International Festival of Creativity 2017

Dentsu Y&R is awarded a Cannes Lions Mobile Grand Prix and a Bronze in Glass Lion, a first for Japan, collecting four awards in total at the Cannes Lions International Festival of Creativity 2017.

■ Title / Advertiser:
THE FAMILY WAY / Recruit Lifestyle Co., Ltd.

■ Product:
“Seem”, the sperm self-testing service that created a new culture of proactive male participation in the fertility checking process.

■ Awards
<Cannes Lions> *( ) indicates sub category
・Mobile Lion Grand Prix (Utilities)
・Mobile Lion Gold (Apps as a Product)
・Mobile Lion Silver (Data/Insight)
・Glass Lion Bronze (Glass)

<Lions Health>
・Health & Wellness Lion  Shortlist (Health & Wellness Tech)